"This paper addresses the methodological gap that impedes the collection of empirical data on subjective experience. It describes a new family of methods for social science research (Subjective Evidence-Based Ethnography: SEBE). The methods are based on: first-person audio-visual recording with a miniature video-camera worn at eye-level (‘subcam’); confronting subjects with these first-person recordings to collect their subjective experience; formulating the findings and discussing the final interpretation with the subjects."